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Export

‘Borders, I have never seen one. But I have heard they exist in the minds of some people’

Thor Heyerdahl

• Export audit, the company's strengths and weaknesses
• Determining attractiveness criteria of a country
• The market research in countries shortlisted as attractive by market segment.
• Studying the environment, the competitive position.
• Opportunities and threats
• The proposal, developing and implementing strategies
• Selecting the most attractive countries and priority market segments
• Adapting the product / services to local needs
• Defining the profile of partners, distributors, sales agents ...
• Pricing structure based on the partner profile
• External communication strategy
• Seeking and selecting partners ; introducing the company to the business partners
• Establishing a sales force
• Creating a subsidiary or a branch

For Walloon SMEs, the cost of this assignment is partially (SCE) or completely (ESE) supported by the AWEX.