Spin-offs and start-ups have very specific needs. Often ‘technology oriented’ when created, they need to move gradually towards ‘customer oriented’. HighTrack can help in defining a ‘market oriented’ strategy, developed, on the one hand, by analyzing the real needs of the most attractive market segments, and on the other, by understanding the specific technological issues. HighTrack frequently plays an active role in initiating export actions.
The missions most frequently performed for spin-offs and start-ups are market research, defining a ‘market oriented’ strategy and initiating export actions.