‘Borders, I have never seen one. But I have heard they exist in the minds of some people’

Thor Heyerdahl
‘I want to export’
  • Export audit, the company's strengths and weaknesses
  • Determining attractiveness criteria of a country
  • The market research in countries shortlisted as attractive by market segment.
  • Studying the environment, the competitive position.
  • Opportunities and threats
  • The proposal, developing and implementing strategies
  • Selecting the most attractive countries and priority market segments
  • Adapting the product / services to local needs
  • Defining the profile of partners, distributors, sales agents ...
  • Pricing structure based on the partner profile
  • External communication strategy
  • Seeking and selecting partners ; introducing the company to the business partners
  • Establishing a sales force
  • Creating a subsidiary or a branch

For Walloon SMEs, the cost of this assignment is partially (SCE) or completely (ESE) supported by the AWEX.