Market research

‘The question I always ask myself is, what would a customer, someone like me, want us to do?'

Charles Schwab
‘I want to invest in a promising market’
The market, the environment, the competitive position:
  • Before developing a new product
  • Before launching a new product
  • To define a marketing strategy
  • To define an export strategy

In Wallonia, depending on the context, these studies may be partially funded by various bodies, the AWEX, the Walloon Public Service (SPW), Directorate General Operational for Economy, Employment and Research (DGO 6), Department for Economic Development.