Business plan

‘A general who wins a battle makes many calculations in his temple before the battle is fought'

Sun Tzu
‘I want to write a business plan’

Although there is no ‘standard’ business plan, all business plans answer broadly the same basic questions and follow almost exactly the same logic. When writing a business plan, starters and entrepreneurs must address structured questions, so as to minimize the risks and convince potential investors.

  • The executive summary arouses interest and summarizes the main aspects
  • The team, the complementarities of its members, the origin of the project
  • The usefulness of the product or services to customers
  • The market
  • The competition
  • Differentiation from the competition
  • The marketing strategy
  • The production and logistics
  • Research and development
  • The administrative and financial management
  • The implementation plan, the milestones
  • The financing plan